Max Headroom is a fictional character played by actor Matt Frewer. Advertised as "the first computer-generated TV presenter", Max was known for his biting commentary on a variety of topical issues, arrogant wit, stuttering, and pitch-shifting voice. The character was created by George Stone, Annabel Jankel and Rocky Morton. Max was advertised as "computer-generated" and some believed this, but he was actually actor Frewer wearing prosthetic makeup, contact lenses, and a plastic molded suit, and sitting in front of a blue screen. Harsh lighting and other editing and recording effects heighten the illusion of a CGI character. According to his creators, Max's personality was meant to be a satirical exaggeration of the worst tendencies of television hosts in the 1980s who wanted to appeal to youth culture yet weren't a part of it. Frewer proposed that Max reflected an innocence, largely influenced not by mentors and life experience but by information absorbed from TV.

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