Project Business Model Design
Client Proof XYZ
Stage No. 1 - Mobilisation [Kickoff]
Agency THIS Design XYZ
Principal designer King KunTa
Project Leaders
KΞVIN R◎SE (🪹,🦉)
Justin Mezzell (🥃,🦉)
#Black Lives Matter
Citation | Osterwalder, Alexander, and Yves Pigneur. Business Model Generation. 2010.
Chapter - 1
Whats Design Thinking?
Chapter - 2
Whats Business Model Design? Business Model [9] Building Blocks
Chapter - 3
General look at current PROOF XYZ Business Model
Chapter - 4
Generate fast early Business Model Canvas prototypes for PROOF XYZ
Chapter - 5
Future project milestones ...
"Where are you at? and which era are you?"
Citation | IDEO | Ideo.Com.” IDEO | Ideo.Com, www.ideo.com, https://www.ideo.com/eu. Accessed 30 Aug. 2022.
Human Centered Design
#1355 Decagon #1355 my only Decagon [HODL]
Design Thinking is an approach to solve wicked problems in creative, collaborative and co-participatory ways.
King KunTa
Two Decagon Competitions
Winner [* [*
THIS Design XYZ
Estonian limited company that looks after cultural transformation through the use of WEB3, arts and human-centered design.
My latest Decagon baby! Should I HODL it?
Adopting human-centered design involves thinking that all issues, including those that appear intractable, such as poverty, gender equality, and clean water, can be solved. Furthermore, it implies thinking that the people who experience such difficulties on a daily basis are the ones who have the key to their solution.
CHAPTER ONE
Design Mindsets
Trust the Process Even if It Feels Uncomfortable
Create Real Impact
Desirable
Viable
Feasible
Creative Con!dence
"It is the notion that you have big ideas, and you gave the ability to act upon them."
—David Kelley, Founder, IDEO
Make It
"You are taking out the risk of the process by making something simple first [aka prototype or minimum viable product)."
—Krista Donaldson, CEO, D-Rev
Learn from Failure
"Don't think of it as a failure, think of it as designing experiments to learn from."
—Tim Brown, CEO, IDEO
Empathy
In order to get to new solutions, you need to visit new places, know new people, and experience new scenarios."
—Emi Kolawole, Editor-in-Residence, Stanford University d.school
Optimism
"Optimism is the thing that keeps us alive."
Iterate, Iterate, Iterate
"Iterate to hear from the ones you are designing for."
—Gaby Brink, Founder, Tomorrow Partners
"Did we reach the moon yet?"
King KunTa THIS design XYZ
Chapter Two
A business model describes the rationale of how an organisation creates, delivers, and captures value.
Customer Segments An organisation serves one or several Customer Segments.
Customer Relationships Customer relationships are established and maintained with each Customer Segment.
Channels Value propositions are delivered to customers through communication, distribution, and sales Channels.
Value Propositions It seeks to solve customer problems and satisfy customer needs with value propositions.
Revenue Streams Revenue streams result from value propositions successfully oΩered to customers.
Key Resources Key resources are the assets required to oΩer and deliver the previously described elements . . .
Cost Structure The business model elements result in the cost structure.
Key Partnerships Some activities are outsourced and some resources are acquired outside the enterprise.
Key Activities . . . by performing a number of Key Activities.
Chapter Three
Value Propositions
Products
PROOF Academy
Knowledge
Community
Token-Gated Community
NFTs Investment [Collective] NFTs PFPs [Moonbirds, Moonbirds Oddities] NFTs 1/1 [Grails]
Emotes by Heart You
3 year membership
NFT gated membership platform
Citation “PROOF Collective.” PROOF Collective, collective.proof.xyz, https://collective.proof.xyz/. Accessed 30 Aug. 2022.
Old Collectors
Segments
Early Collectors
New Adopters
Customer Channels
DISCORD
Customer Relation
Trust & Co-Create
Transparency
Communities
Self Learning
PROOF PODCAST
Cost Structure
Revenue Streams
Niche market
MAss market
Airdrops + Whitelists + Perks
Price [Med - High]
BRAND
ACCESS
usability
Cost reduction
Cost reduction
BLUE CHIP
ETHERSCAN
KEY ACTIVITIES
Lending/Renting/Leasing
ASSET [NFT] SALES
Licensing
Advertising
NFT gaming/metaverse
web3 Startups
KEY PARTNERS
CREATORS
NFT Safety/Security
ITSM
Investment
FM
OM
Community FACILITITION
CONTENT
Dynamic Pricing
KEY RESOURCES
HUMAN
NFT ASSETS [150K NFTS]
TECHNOLOGY PLATFORMS
STUDIOS
FIXED COST
ECONOMY OF SCALE [PROOF COLLICTIVE]
Variable costs [PAYROLLS, CONTRACTORS, TECHNOLOGY]
ASSETS
CHAPTER FOUR
Join me in our digital studios
Co-creation refers to the collaborative production of new value (concepts, ideas, commodities, and services) with experts and/or stakeholders. Co-creation is a type of collaborative invention in which ideas are shared and refined together.
Chapter Five
Stage [1], Mobilisation
Design Team 5-10 Quick Business Models
Stage [2], Understand
Research Customer Insights
Stage [3], Design
Generate ideas Test ideas
Stage [4], Implement
Implement
Stage [5] - Manage
gremplin ⌐◨-◨
Proof Of Conference