Up in Smoke

This piece is the first Dank Pepe Dynamic & Interactive Pepe.

From the start, Anton and me, we stated PLRL as an artistic playground, a project where we could have fun creating art that is different from what we usually create and pushing its boundaries.

We've had the idea of creating a dynamic Pepe NFT for some time. The idea, as it always does, came from a silly convo we had by night: creating an interactive NFT that holders could pass with their frens to unlock some more art. Some Dank Pepe Friendship Bracelet if you will.

Using Cheech as a reference was a no brainer. For those who aren't familiar with it, "Cheech and Chong" was a comedy duo that rose to fame in the 1970s and became emblematic of the counter-culture movement of that era. They were known for their irreverent humor & their portrayals of stoners & drug culture, which challenged traditional societal norms and values.

They were seen as subversive and anti-establishment, which appealed to young people who were disillusioned with mainstream culture. In the same way, the NFT space can be seen as a counter-culture movement of sorts. It challenges traditional concepts of ownership and value by allowing for the creation and exchange of unique digital assets.

Up in Smoke