Ethereum

THE EXPOSITION

Collection

Andy Murray x Wimbledon

Creator

ANDY MURRAY X WIMBLEDON

Description

The birth of an ambitious collaboration between iconic brands. A world first exploration into the marriage of fine art, high performance sport and data science. This gateway piece, The Exposition, looks back on 18 years of Andy Murray’s Wimbledon career data. Analysed with complex algorithms the colour bursts define the drama, the rivalries and the Championship victories. The Open Edition will fittingly launch 7/7, 10 years exactly after Andy Murray’s first Wimbledon win. The project will then evolve organically, with live data collection during this year’s Championships. This opening piece will unlock future opportunities within the story, with further artwork collaborations being explored between Andy Murray, Wimbledon and Refik Anadol for the coming months. Working from IBM’s Championships data, scientists and developers have created a unique algorithm to create this fine art digital sculpture, using millions of inputs from statistics, motion, audio and visual data. It reimagines how high-performance sport data can be understood and enjoyed in a strikingly visual way. Renowned media artist, director and pioneer in the aesthetics of machine intelligence, Refik Anadol will act as advisor for the inaugural collection, and collaborate on the next phases of the project. He is the Director of Refik Anadol Studio in Los Angeles and Lecturer in UCLA’s Department of Design Media Arts. Anadol’s work locates creativity at the intersection of humans and machines. Taking the data that surrounds us as primary material, and the neural network of a computerized mind as a collaborator, Anadol offers us radical visualizations of our digitized memories and expands the possibilities of interdisciplinary arts. Holders of this Open Edition will also latterly have the exclusive right to buy a physical print edition of the artwork, produced by partners Avant Arte - an example of how this innovative project strives to blend the digital and physical worlds. New storylines await us, and Wimbledon will once again be Always Like Never Before. The project is curated and produced by web3 consultancy FAN3, and this piece provides an accessible entry point to the unique collaboration.