Description
1.6 million views about nothing, worth $1.1 million dollars
From @MrBeast converting YouTube views to burger sales, to OnlyFans creators' subscription revenue, & now influencers collecting $ETH with ease
Attention = $$$$
Clockwork Orange
- In 1971 the idea anyone would want to digest endless content, often times unpleasant was akin to torture
- mind drifts to classic eyes open scene from Kubrick's A Clockwork Orange
- & yet today ... we ... collectively hand over our $ETH
- Because we want visceral feedback for our endless content stream
$ Trillions
- App Store devs made $1.1 Trillion in billings/sales from App Store in 2022
- Up 29% year over year
- We, the consuming public, spend money on content, on entertainment, to satisfy our attention
Corners of the Internet
- Not every place offers the same attention experience
-- TikTok, time wormhole
-- OnlyFans has its niche
-- Instagram, the good life & aspiring to live our best lives
- Here on twitter, & specifically crypto twitter
- We like emotional roller coasters
Time Machine with me
- Zynga, Facebook, circa 2011
- FarmVille, propelled Zynga to billions of market cap
- How? because of whales
What is a Whale?
- Back in 2011 Zynga had a special program for people willing to wire $500 ... yes $500 (call it $1k adjusted for inflation)
- 1% of their users were 25-50% of their revenue
- in our corner of world, $1k is a minnow
- $100k not even a whale in most projects
What Does this Mean?
- Attention here in crypto twitter, in NFT twitter, web3 whatever
- Attention here is supercharged, it's perhaps the most valuable attention in the world
- @Pauly0x with 71k followers posts about nothing, gets $1.19 million
- $17 per follower
@MrBeast YouTube King, bluechip af
- Oct 2022, with 191 million YouTube subs, TechCrunch said he tried to raise at $1.5 billion valuation
- Lifetime value: $8 per follower
- #1 revenue US YouTuber
- Here on crypto twitter @Pauly0x gets $17/follower in a day, a single event
We are all Whales
- On any other platform or game ... nearly all of us would be a whale
- We spend so much money here
- We have our own token, $ETH, it barely feels like real money
- & because we are all whales, it's a fierce PvP
- For our attention
If you're here for money, or entertainment, or to learn, or you just like the emotionally charged daily timeline
- ... it doesn't matter why
- you're here & you're paying to be here
- you're paying to have an intense experience
- there's a battle raging for your 👁️👁️