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Why are Air Jordans so valuable?

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"As the Ben Affleck movie Air premieres, starring Matt Damon and Viola Davis, the original sneakers are being auctioned. For a pair of second-hand trainers to be expected to sell for somewhere in the region of $2 million to $4 million, they must be pretty special. Next week, a pair of Nike Air Jordan 13s worn by Michael Jordan in the second game of the NBA finals in 1998, a season colloquially known as "the last dance", are to be auctioned by Sotheby's and are the most valuable sneakers to ever appear on the market. "At the time [of the game] the Bulls were cognisant that they were going to be disbanded as a team, they were aware that this was their last chance at winning an NBA championship together," Brahm Wachter, Sotheby's head of streetwear and modern collectables, tells BBC Culture. At the time that Nike approached Jordan, in 1984, he was still a rookie playing at the University of Carolina. Still, they had to fight to convince him to sign with them, as Jordan himself was keen to sign with Adidas and at the time Nike was a struggling brand. Shoe designer and Nike legend Peter C Moore was brought in, reportedly sketching the design on the back of a napkin, and the first Air Jordan was born. It was the first of 35 different Air Jordan designs that have been released in the years since. The shoe was initially banned by the NBA because of its red-and-black colour scheme at a time when the organisation stipulated that players' footwear had to be predominantly white. This inevitably only created a rebellious mystique around it – it is the shoe's ability to take colour that might also have helped in its long-lasting popularity. " 04/04/2023 Check the full article copying the link: https://www.bbc.com/culture/article/20230403-the-story-behind-the-most-iconic-sneakers-of-all-time

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