Mosio

Sand Beauty

for Elegant and Lotus Date: 10.Oct.2018 Photographer: Me MUA Neda bakhtiyari Model Shagy

The color schemes of this make up Beauty Editorial are inspirations by a number of popular paintings which shall follow. The Brush make‐up technic uses the concepts of the paintings in addition to dotted style which can implicate sand and the shore. The sand illustrated in the pictures implies the summer in a humid day on the beach, as well as the antiquity of the paintings.

Inspiered by: The Virgin of the Grapes 1640s Mignard, Musée du Louvre, Paris This early painting by Mignard, intended for private devotion, was inspired by Raphael’s Madonnas.

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Collection on Foundation

Evoking the origins of

Paradise

Pairi Daeza is a womenswear and accessories brand that grabs onto the rich cultural and artistic heritage of Iran as the inspiration source, incorporating antique and beautiful Persian arts and craftsmanship, which are close to extinction, into trendy fashion items; thus, endowing a modern life to such masterworks.

The name ‘Pairi Daeza’ in ancient Persian (‘pardis’ in contemporary Persian) means closed garden. Persian gardens were so exceptional that the word Pairi Daeza entered into all European languages as well as Semitic, Hebrew and Arabic and shaped the concept of godly paradise. The graphic logo of the brand is a miniature Persian garden that entails some key elements of such gardens: circulating water, exotic animals and geometric and symmetrical architecture dividing the space in four sections containing trees (e.g. weeping willow, Cyprus trees), orchards (e.g. pomegranate, almond, nuts, etc.) and flowers (e.g. roses, tulips, violets, Jasmines, oleander, lilies, tamarisk).

Photographs by Mosio

Pairi Daeza’s woman is a confident, international and intellectual woman, who constantly seeks new cultural experiences. The brand soothes such curiosity by revealing the stories of an unknown, mysterious and ancient world and keeps alive the surprise element through each collection by introduction of a new Iranian art or handicraft belonging each time to a new specific region of Iran.

The creative minds behind the brand are two Iranian sisters: Yasaman Rezaee (designer) and Nastaran Rezaee (merchandiser and brand manager), who through the product concept and communicational activities strive to promote values such as craftsmanship, cultural diversity, women empowerment, sustainability and redefining stereo types.

11.May.2020

Esther

for Ellements Magazine

23.Aug.2018

Photographs by me Makeup by Elif Souf Hair by Neda Bakhtiyari Jewelry Design by Mahsa Dehghan Fashion Design by Zhanteh(Pamchal+Melody Sarshar) Starring by Atoosa Ekhlas zadeh Post Production by Elena Sher

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