Pairi Daeza is a womenswear and accessories brand that grabs onto the rich cultural and artistic heritage of Iran as the inspiration source, incorporating antique and beautiful Persian arts and craftsmanship, which are close to extinction, into trendy fashion items; thus, endowing a modern life to such masterworks.
The name ‘Pairi Daeza’ in ancient Persian (‘pardis’ in contemporary Persian) means closed garden. Persian gardens were so exceptional that the word Pairi Daeza entered into all European languages as well as Semitic, Hebrew and Arabic and shaped the concept of godly paradise.
The graphic logo of the brand is a miniature Persian garden that entails some key elements of such gardens: circulating water, exotic animals and geometric and symmetrical architecture dividing the space in four sections containing trees (e.g. weeping willow, Cyprus trees), orchards (e.g. pomegranate, almond, nuts, etc.) and flowers (e.g. roses, tulips, violets, Jasmines, oleander, lilies, tamarisk).
