In 2024, we witnessed a decline in both the cryptocurrency and tokenized digital art markets. In light of this, Ledger opted for a different strategy, focusing on co-creation and direct commissions with artists, rather than acquisitions through marketplaces. This approach allowed us to actively support artistic creation and forge close ties with artists.
With this in mind, we are proud to have launched two major programs: "Art on Ledger Stax" and the evergreen "Artist Spotlight" program specifically designed for our Community Pass holders. These initiatives demonstrate our commitment to providing our community with a unique and privileged artistic experience.
Ian c. Rogers; G4SP4RD & Mo El-Sayed