In early 2021, Glassface was already a successful musician and producer, director and editor of music videos for major recording artists, commercial director and VFX artist for major brands. But when he first heard about NFTs in late 2020 he immediately understood their potential to empower artists.
After minting his first (non-AI) NFTs in January 2021, he connected with Patrick Hoepner and Jordan Meyer at WolfBear Studio (who specialized in creating custom software for artists including Holly Herndon and Mat Dryhurst) and began creating and minting his first audiovisual AI art.
After seeing what these tools made possible, Glassface was eager to share the experience with others. With his multidisciplinary background he understood the importance of artists having access to good tools, and saw the potential for AI art tools to empower creatives. It was in this spirit that he created Impermanent Digital, an NFT project with the goal of introducing AI art to as many people as possible.